As someone who has played many roles (dj, producer, promoter, designer, label head, brand consultation, editor, blah blah blah) I can't stress enough the importance of having really good designs. They don't have to even be absurdly technical, in fact something clean and crisp that avoids the pitfalls of the DIY design will get you much farther than you'd think. Spending so much care on your craft (whether it's djing or producing, etc) and then neglecting good images is like cooking a great dinner that frankly looks like dog sh*t. You can't blame people for not being interested if it's not visually appealing. Here's are a few tips of my own as they apply more to design in general than just a logo:
- Avoid pixelation and distortion from enlarging images. If you need a larger logo or image, use a better quality to start. For logo's and such, this is why having an Adobe Illustrator (or similar vector based file) is so important. You can enlarge to a road sign without losing the crisp clean lines...
- Avoid using crappy fonts that everyone has on their computers. It screams "I'm cheap and I did this myself"! For a top notch site with tons of FREE designer quality fonts, go to www.dafont.com ... I DON'T recommend any of the "1000 free fonts" type of websites.
- Make use of color, but always make sure that you're logo doesn't depend on it. A good logo should be able to be printed in one color and still have the same impact. This is important for flyers and other prints. Promoters sometimes may choose to print a flyer in limited colors to keep their costs low and you don't want your logo looking like a mess. Your checklist should include: Full color logo, 2 color logo, and a greyscale/solid color logo.
- Be consistent. I've seen way to many people who use totally different fonts, colors, logos, etc for their brand: It confuses people. Take time to consider yourself as a brand and make sure the color scheme's, fonts, etc on your various sites are consistent. It helps create a cohesiveness to your brand that people will be more likely to remember.
- With photo's there is simply no excuse to have poor quality photo's anymore. Everyone has someone in your family or friends who has a decent digital camera. I'd suggest not using anything less than a 6MP camera. Also avoid the temptation to use cheesy photo effects such as inverting the the colors or the infamous 'photo sketch' It may have been 'neat' back in the early 90's but if every middle school kid with a computer has the ability to do it, it's not a good idea.
- Avoid color scheme's for your websites that strain your eyes and are hard to look at. I would avoid anything that reminds you of the movie hackers or the matrix, or any acid trip you may have ever had from back in the day. You can find thousands of great scheme's at the impressive www.colourlovers.com
- Make sure to pick either a background color, image or tile that you use for any of your various sites: Official Website, MySpace, Imeem, Blogger, Twitter, etc. Most every site/profile that you could have has the simple option of choosing your background. Make use of it to give all of your sites the same look.
- Always be looking at various other sources and when you see something ask yourself a few questions: "Do I like this?" "Why so?" "How can I learn from this?"
Lastly, if you don't have the time to do all of this yourself, make sure to invest in someone to do it for you. It's more important than that next piece of gear that you need to "blow up" and become the next rock star DJ.
Hope this helps some of you a bit.
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